Full-Blown Creative

WorldVision – Take Me There

Website Design

Realized: 2012
Client: WorldVision Canada (while at imc2)
Delivered: Creative Direction, Copy & GUI Design

One challenge with charitable giving websites is expressing the urgent needs of children around the world in a real-time urgency. This design was created to “Take The Viewer There”. Illustrating and highlighting specifics about actual children in need and how a viewer can help. This makes it very real and not just a global ask but an ask to help an individual child, provide Canadians with a choice on how to make a difference in the lives of children in need.