Full-Blown Creative

Honda Ridgeline

Microsite & Email Campaign Revealing the Honda Ridgeline

Realized: 2007
Client: Honda Motor Corporation (while at Targetbase)
Delivered: Creative Direction, Copy & GUI Design

Hello My Name Is…Toyota? Nissan? Honda?

Honda had a cool truck, but the research showed that no one really knew that cool truck was a Honda. We created a simple email quiz using animated GIFs asking the question, “Who makes this truck?” Users are driven to a landing page to guess, learn more and see great deals.